Tuesday, February 06, 2007


I just received the new Fuel4Arts Newsletter. After the first Coffee Morning in Eugene hosted by Sam Karp, it occurred to me that this would be good info to pass along. Fuel4Arts is an interesting Australian organization that exists to help arts organizations reach their funding and marketing goals. They have innovative and exciting ideas that they share easily. On their web page arts professionals can share their ideas in their ongoing forums and discussions.

Creative New Zealand recently commissioned international arts marketing expert Jerry Yoshitomi to work with professional arts organisations in New Zealand over six months, focussing on innovative peer-to-peer marketing strategies to engage and build new audiences.

The Peer-to-Peer thing has been all the buzz but stood out today because Sam Karp just mentioned something similar. There are a lot more stories including an interesting bit about how a British literary festival is trying to change Colombia's image from drug producer to tourist destination.

It would be great to hear about more work in the arts like this here in the US.

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